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ISBN-13 9780132970327ISBN-10 0132970325
ISBN-10 0132970759ISBN-13 9780132970754
Author(s): David M. Kroenke
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 408

For undergraduate Introduction to Management Information Systems courses. A brief text that covers the basics of using IS to solve business problems. Help your students see why MIS is the most important course in the business school with MIS Essentials. This brief text shows students how businesses use–and need–information systems to accomplish their goals, objectives, and competitive strategy.