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ISBN-13 9781133185628ISBN-10 1133185622
ISBN-10 1111528098ISBN-13 9781111528096
Author(s): Lamb/Hair/McDaniel
Publisher: Cengage Learning
Copyright year: © 2012 Pages: 400

Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners.