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Additional product details

eText: 
ISBN-10 1133185622ISBN-13 9781133185628
Print: 
ISBN-10 1111528098ISBN-13 9781111528096
Author(s): Lamb/Hair/McDaniel
Publisher: Cengage Learning
Copyright year: © 2012 Pages: 400
Description

Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.