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ISBN-13 9781452292779
ISBN-10 1-4522-5721-3ISBN-13 9781452257211
Author(s): Marc H. Meyer, Frederick G. Crane
Publisher: SAGE Publications, Inc
Copyright year: © 2014 Pages: 440

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.