Back to skip links

Additional product details

eText: 
ISBN-10 1452228183ISBN-13 9781452228181
Print: 
ISBN-10 1-60426-606-6ISBN-13 9781604266061
Author(s): Herbert Asher
Publisher: SAGE Publications, Inc
Copyright year: © 2012 Pages: 312
Description

Asher’s central objective—to help students become savvy consumers of polls—has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.