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ISBN-10 1452228183ISBN-13 9781452228181
ISBN-10 1-60426-606-6ISBN-13 9781604266061
Author(s): Herbert Asher
Publisher: SAGE Publications, Inc
Copyright year: © 2012 Pages: 312

Asher’s central objective—to help students become savvy consumers of polls—has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion.