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Additional product details

eText: 
ISBN-13 9780205799732ISBN-10 0205799736
Print: 
ISBN-10 0205770886ISBN-13 9780205770885
Author(s): Dennis L. Wilcox; Glen T. Cameron
Publisher: Pearson
Copyright year: © 2012 Pages: 624
Description

Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving.

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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