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ISBN-10 0205809391ISBN-13 9780205809394
ISBN-10 0205809383ISBN-13 9780205809387
Author(s): Bruce L. Berg; Howard Lune
Publisher: Pearson
Copyright year: © 2012 Pages: 448

This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community.  It also stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.