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ISBN-13 9781118602294ISBN-10 1118602293
ISBN-10 1-118-60223-4ISBN-13 978-1-118-60223-2
Author(s): Bill Fischer; Umberto Lago; Fang Liu
Publisher: John Wiley & Sons
Copyright year: © 2013 Pages: 304

Here comes China! Already, early in the 21st century, we are seeing Chinese firms starting to reinvent their business models, their corporate cultures, and themselves into becoming global competitors who increasingly are offering knowledge rather than cheap labor in their quest to join the ranks if the "world's best" companies.This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home-appliances), and shares insights  on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success. Haier's success is not about impulsiveness, nor naive philosophical longings, but about ambitious aspirations, strong inspirational leadership,  careful strategic observation, detailed adjustments of managerial choices and abundant trust in the power of employees to really take command of an organization's fate. It demonstrates how a giant company of 70,000 employees transformed itself by embracing the contradictions of being both structured and entrepreneurial, disciplined yet flexible, tactical and strategic, all at the same time.   Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been respositioned at every level in the organization, with the core value of market-centricity while aligning strategy on each level of management. It  includes actual work reports in order to describe this process in detail from the ground-up. The authors emphasize how a belief in the liberation of employee talent has consistently been the driving force underlying Haier's success. The book is aimed essentially towards helping global managers rethink their own business models, and accompanying corporate cultures, in order to be able to apply the lessons of Haier directly to their own organizations. Includes the remarkable story of Haiers turnaround and how these lessons can be applied to other organizations Contains information for any company grappling with competition in the global marketplace The writing team includes Bill Fischer, Professor of Innovation Management at IMD in Switzerland where he directs the Driving Strategic Innovation partnership with MITs Sloan School of Management, and who was the former president of CEIBS in Shanghai, Umberto Lago, Professor of Management at Bologna University, Italy, who is an expert on strategic management, competitor, market and consumers analysis for large multinational firms, and Fang Liu, Research Associate of IMD, who spent time on the ground working at Haier in the writing of this book.