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ISBN-13 9780324700503ISBN-10 0324700504
ISBN-10 0538445157ISBN-13 9780538445153
Author(s): Kaser/Oelkers
Publisher: Cengage Learning
Copyright year: © 2008 Pages: 432

SPORTS AND ENTERTAINMENT MARKETING. 3E incorporates feedback from instructors across the country and has expanded by three chapters. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.