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Additional product details

eText: 
ISBN-10 013228538XISBN-13 9780132285384
Print: 
ISBN-10 0-13-228535-5ISBN-13 978-0-13-228535-3
Author(s): Matthew D. Shank
Publisher: Pearson
Copyright year: © 2009 Pages: 480
Description

For courses in Sports Marketing.

Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.

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