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eText: 
ISBN-10 1118883578ISBN-13 9781118883570
Print: 
ISBN-10 1-118-88343-8ISBN-13 9781118883433
Author(s): Paul Roetzer; ; ;
Publisher: John Wiley & Sons
Copyright year: © 2014 Pages: 256
Description

The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. At a time when marketers face increasing pressure to connect every dollar spent to bottom-line results, they are largely underprepared and underperforming. But with obstacles come opportunities. The marketers who will redefine the industry in the coming months and years, and be in high demand, take a technical, scientific approach. They never stop seeking better talent, enhanced technology, and more intelligent and integrated strategies. The Marketing Performance Blueprintis a modern marketers guide to maximize return on investment through hybrid talent, advanced technology, and inbound strategy.

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