The Media of Mass Communication, Tenth Edition

Coupling contemporary issues with key historical events, The Media of Mass Communication, 10e engages students in the pursuit of greater media literacy and provides accessible insight into the important issues of mass media that confront students as consumers and purveyors of mass media.

Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this 10^th edition balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this thoroughly revised edition helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.