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ISBN-13 9782940447374ISBN-10 2940447373
ISBN-10 2-940411-62-XISBN-13 978-2-940411-62-7
Author(s): Kelvin Smith
Publisher: AVA Publishing
Copyright year: © 2012 Pages: 208

The Publishing Business: From p-books to e-books by Kelvin Smith is a modern guide to the publishing process. It explores how publishing is adapting to the digital culture, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. If your ambition is to succeed in the world of publishing, owning a copy of The Publishing Business is a must. Ideal for all those who wish to fully grasp the debates and industry developments revolutionising publishing today. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, including case studies on: Bertelsmann and Random House; Amazon and EBSCO; Frankfurt Book Fair; A guide for dummies; Horrible Histories; Print and digital at the university presses; Persephone Books.

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