Back to skip links

Purchase eTextbooks at the new VitalSource web site. Product options and pricing may differ. Shop Now

Additional product details

ISBN-13 9780135056189ISBN-10 0135056187
ISBN-10 0131599690ISBN-13 9780131599697
Author(s): Sharon J. Gerson; Steven M. Gerson
Publisher: Prentice Hall
Copyright year: © 2010 Pages: 640

For courses in business writing, business communication, professional writing and technical communication.

This modern text outlines a simple solution for producing all forms of workplace communication–one that focuses on how to effectively plan, package and perfect oral and written communication. Its accessible, four-color design is illustrated with interesting scenarios and examples featuring real people, real communication challenges and real resolutions to those challenges. With its contemporary approach, it covers trends for electronic, hard-copy and oral communication and includes substantive illustrations that show before/after samples and writer annotations. Innovative end-of-chapter exercises are designed for a variety of learners and include degree-specific assignments that reinforce career-related communication techniques.