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Additional product details

eText: 
ISBN-13 9780135056189ISBN-10 0135056187
Print: 
ISBN-10 0-13-159969-0ISBN-13 978-0-13-159969-7
Author(s): Sharon J. Gerson; Steven M. Gerson
Publisher: Prentice Hall
Copyright year: © 2010 Pages: 640
Description

For courses in business writing, business communication, professional writing and technical communication.

This modern text outlines a simple solution for producing all forms of workplace communication–one that focuses on how to effectively plan, package and perfect oral and written communication. Its accessible, four-color design is illustrated with interesting scenarios and examples featuring real people, real communication challenges and real resolutions to those challenges. With its contemporary approach, it covers trends for electronic, hard-copy and oral communication and includes substantive illustrations that show before/after samples and writer annotations. Innovative end-of-chapter exercises are designed for a variety of learners and include degree-specific assignments that reinforce career-related communication techniques.  

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