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ISBN-10 007751226XISBN-13 9780077512262
ISBN-10 0078112621ISBN-13 9780078112621
Author(s): Hill, Charles W. L.
Publisher: McGraw-Hill Higher Education
Copyright year: © 2014 Pages: 576

Charles Hill's Global Business Today, 8e has become the most widely used text in the International Business market because its: Current–it is comprehensive and up-to-date. Application Rich–it goes beyond an uncritical presentation and shallow explanation of the body of knowledge. Relevant–it focuses on managerial implications. Integrated–it maintains a tight, integrated flow between chapters, and incorporates ancillary resources that enliven the text and making it easier to teach. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill's trademark. The author's passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.