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Additional product details

ISBN-10 0130387851ISBN-13 9780130387851
ISBN-10 0130387754ISBN-13 9780130387752
Author(s): Roger J. Best
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 576

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

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