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Additional product details

eText: 
ISBN-13 9780131328228ISBN-10 0131328220
Print: 
ISBN-10 0-13-184814-3ISBN-13 978-0-13-184814-6
Author(s): Patrick E. Murphy - University of Notre Dame; Gene R. Laczniak - Marquette University; Norman E. Bowie - University of Minnesota; Thomas A. Klein - University of Toledo
Publisher: Pearson
Copyright year: © 2005 Pages: 288
Description

For Marketing and Business Ethics courses in business or philosophy departments.

This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

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