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Additional product details

eText: 
ISBN-13 9780131393882ISBN-10 013139388X
Print: 
ISBN-10 0132555522ISBN-13 9780132555524
Author(s): Bruce R. Barringer; R. Duane Ireland
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 592
Description

For undergraduate courses in Entrepreneurship and New Venture Creation. Inspirational and informative—introduce students to the process of entrepreneurial success. There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures–the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

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