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ISBN-10 0131753746ISBN-13 9780131753747
ISBN-10 013175372XISBN-13 9780131753723
Author(s): Alan R. Andreasen; Philip Kotler
Publisher: Prentice Hall
Copyright year: © 2008 Pages: 528

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.