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ISBN-13 9780131754331ISBN-10 0131754335
ISBN-10 0-13-191346-8ISBN-13 978-0-13-191346-2
Author(s): Anne T. Coughlan - Associate Professor of Marketing Northwestern University; Erin Anderson - John H. Loudon Chaired Professor of International Management INSEAD; Louis W. Stern - John D. Gray Distinguished Professor Emeritus of Marketing Northwestern University; Adel I. El-Ansary - Donna L. Harper Professor of Marketing Coggin College of Business University of North Florida
Publisher: Pearson
Copyright year: © 2006 Pages: 624

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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