|   Study Smarter- Get instant access anytime, anywhere, from any computer
- Take notes within your eTextbook
- Search your book & take notes
- Highlight relevant sections
- eTextbooks cost up to 50% less!
Marketing Channels, Seventh Edition by Anne T. Coughlan - Associate Professor of Marketing Northwestern University; Erin Anderson - John H. Loudon Chaired Professor of International Management INSEAD; Louis W. Stern - John D. Gray Distinguished Professor Emeritus of Marketing Northwestern University; Adel I. El-Ansary - Donna L. Harper Professor of Marketing Coggin College of Business University of North Florida Publisher: Prentice Hall Copyright Year: 2006 Publishing Date: 2005/12/29 eText ISBN-10: 0-13-175433-5 | eText ISBN-13: 978-0-13-175433-1 | Print ISBN-10: 0-13-191346-8 | Print ISBN-13: 978-0-13-191346-2 |
Pages: 624 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
RELATED eTEXTBOOKS - YOU MIGHT ALSO BE INTERESTED IN | PRICE | ACTION | |
ABOUT THIS TITLE - DESCRIPTION | | For advanced undergraduate and/or graduate-level courses in
Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to
design, develop, maintain and manage effective relationships
among worldwide marketing channels to achieve sustainable
competitive advantage by using strategic and managerial frames of
reference. |
ABOUT THIS TITLE - PREVIOUS EDITIONS | PRICE | ACTION | |
INSTRUCTOR RESOURCES | ACTION | |
|
Tell a Friend!
Share on Twitter
