Strategic Marketing Problems, Eleventh Edition: Cases and Comments

by Roger A. Kerin - Southern Methodist University; Robert A. Peterson - University of Texas at Austin
Publisher: Prentice Hall
Copyright Year: 2007
Publishing Date: 2006/09/20
eText ISBN-10: 0-13-187153-6  
eText ISBN-13: 978-0-13-187153-3  
Print ISBN-10: 0-13-187152-8  
Print ISBN-13: 978-0-13-187152-6  
Pages: 736
eTextbook $96.00
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For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. The premier marketing strategy and management casebook in the world.
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