eTextbook
ISBN: 9780136107279
$86.99
Additional product details
eText:
ISBN-10 0-13-187551-5, ISBN-13 978-0-13-187551-7
Print:
ISBN-10 0-13-187552-3, ISBN-13 978-0-13-187552-4
Author(s): Christopher Lovelock - Yale University; Jochen Wirtz - National University of Singapore
Publisher: Prentice Hall
Copyright year: © 2007 Pages: 672
Description
For advanced undergraduate and MBA/EMBA courses in Services Marketing.
Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
Marketing Promotion
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