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ISBN-13 9780132103008ISBN-10 0132103001
ISBN-10 0132102927ISBN-13 9780132102926
Author(s): Philip Kotler; Kevin Lane Keller
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 816

For undergraduate and MBA marketing management and strategy courses.

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.