eTextbook
Marketing Management, Fourteenth Edition
ISBN-13: 978-0-13-210292-6 See more
Author(s): Philip Kotler; Kevin Lane Keller
Price Information
Our price:$98.99
Regular price:$246.60
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eTextbook Digital Rental:180 days
Additional product details
eText:
ISBN-10 0-13-210300-1, ISBN-13 978-0-13-210300-8
Print:
ISBN-10 0-13-210292-7, ISBN-13 978-0-13-210292-6
Author(s): Philip Kotler; Kevin Lane Keller
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 816
Description
For undergraduate and MBA marketing management and strategy courses.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
