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ISBN-10 0132135485ISBN-13 9780132135481
ISBN-10 0-13-213546-9ISBN-13 978-0-13-213546-7
Author(s): Michael J. Fetchko; Donald P. Roy; Kenneth E. Clow
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 416

For courses in Sports Marketing.

Help students understand the business of sports through a practitioner’s perspective.

Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment.

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