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Additional product details

eText: 
ISBN-13 9780132135481ISBN-10 0132135485
Print: 
ISBN-10 0-13-213546-9ISBN-13 978-0-13-213546-7
Author(s): Michael J. Fetchko; Donald P. Roy; Kenneth E. Clow
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 416
Description

For courses in Sports Marketing.

Help students understand the business of sports through a practitioner’s perspective.

Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment.

Available with MyMarketingLab! Educators know it. Students know it. It’s that inspired moment when something that was difficult to understand suddenly makes perfect sense. MyMarketingLab has been designed and refined with a single purpose in mind—to help educators create that moment of understanding with their students. Visit mymktlab.com for more information.

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