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ISBN-10 0132161206ISBN-13 9780132161206
ISBN-10 0137144172ISBN-13 9780137144174
Author(s): Jerry Weissman
Publisher: FT Press
Copyright year: © 2009 Pages: 288

In this fully updated Second Edition of Presenting to Win, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences...and move them to action! Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all -- and tell compelling stories that focus on what's in it for the audience. Drawing on dozens of real case studies, Weissman shows how to identify your primary goals and messages before you even open PowerPoint; stay focused on what your listeners really care about; and capture your audience in the first crucial 90 seconds. Weissman covers all the practical mechanics of effective presentation: finding your flow...communicating visually...writing better slide text...making your numbers... using graphics...practicing aloud...customizing for different audiences...presenting online...and much more. This new edition has been updated and redesigned throughout, and includes brand-new information about presenting with the latest technologies. One thing hasn't changed, however: Weissman's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. Ask his clients, the leaders of the world's greatest companies: Presenting to Win works!