eTextbook
Marketing: Defined, Explained, Applied, Second Edition
ISBN-13: 978-0-13-217715-3 See more
Author(s): Michael Levens
Price Information
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Regular price:$100.00
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eTextbook Digital Rental:180 days
Additional product details
eText:
ISBN-10 0-13-217744-7, ISBN-13 978-0-13-217744-3
Print:
ISBN-10 0-13-217715-3, ISBN-13 978-0-13-217715-3
Author(s): Michael Levens
Publisher: Pearson
Copyright year: © 2012 Pages: 384
Description
Undergraduate Principles of Marketing textbook
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A unique marketing text based on student feedback.¿
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Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.
