Back to skip links

Additional product details

eText: 
ISBN-13 9780132177443ISBN-10 0132177447
Print: 
ISBN-10 0132177153ISBN-13 9780132177153
Author(s): Michael Levens
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 384
Description

Undergraduate Principles of Marketing textbook

¿

A unique marketing text based on student feedback.¿

¿

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.