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ISBN-10 0132359197ISBN-13 9780132359191
ISBN-10 0131715402ISBN-13 9780131715400
Author(s): William S. Reece
Publisher: Prentice Hall
Copyright year: © 2010 Pages: 240

For courses in the Economics of Tourism, and the Business of Tourism.

This book uses contemporary economic analysis to help students understand the tourism industry.  Referring to the work of Nobel winning economists, it shows how to understand tourism market behavior as rational responses to high fixed costs, low marginal costs and capacity constraints. Throughout the text, technical change is addressed as it relates to adjustments in business models and strategies. A clear explanation of revenue management is also included. With a focus on basic economic principles, it shows how we can use elementary supply and demand analysis to understand the broad changes in tourism over many centuries and today.