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Additional product details

eText: 
ISBN-13 9780132539326ISBN-10 0132539322
Print: 
ISBN-10 0132539306ISBN-13 9780132539302
Author(s): Philip Kotler; Kevin Lane Keller
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 360
Description

For graduate and undergraduate marketing management courses.  Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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