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Basic Marketing Research: Integration of Social Media, Fourth Edition
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Basic Marketing Research: Integration of Social Media, Fourth Edition

ISBN-13:  978-0-13-254448-1  See more

Author(s): Naresh K. Malhotra

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Additional product details

eText: 
ISBN-10 0-13-254449-0, ISBN-13 978-0-13-254449-8
Print: 
ISBN-10 0-13-254448-2, ISBN-13 978-0-13-254448-1
Author(s): Naresh K. Malhotra
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 672
Description

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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