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ISBN-10 0132544490ISBN-13 9780132544498
ISBN-10 0132544482ISBN-13 9780132544481
Author(s): Naresh K. Malhotra
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 672

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.