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ISBN-10 0132544717ISBN-13 9780132544719
ISBN-10 0132544709ISBN-13 9780132544702
Author(s): Stephan Sorger
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 352

For courses on marketing planning.

A practical, step-by-step guide to creating results-driven marketing plans.

Easy-to-use, practical, and current, Marketing Planning shows readers how to develop strategic marketing plans through an approach that bridges the gap between theory- and template-based methods.