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ISBN-10 0132664038ISBN-13 9780132664035
ISBN-10 013266402XISBN-13 9780132664028
Author(s): Ronald J. Ebert; Ricky W. Griffin
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 504

For Introduction to Business Courses.Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.