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ISBN-10 0132664283ISBN-13 9780132664288
ISBN-10 0132664259ISBN-13 9780132664257
Author(s): Kevin Lane Keller
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 600

For students, managers and senior executives studying Brand Management.

Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.