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Additional product details

eText: 
ISBN-10 0132667894ISBN-13 9780132667890
Print: 
ISBN-10 0132667878ISBN-13 9780132667876
Author(s): Ricky W. Griffin; Michael W. Pustay
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 608
Description

For International Business courses.

Successfully prepare students for the international marketplace.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.  

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