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ISBN-13 9780132668682ISBN-10 0132668688
ISBN-10 0132668661ISBN-13 9780132668668
Author(s): John D. Daniels; Lee H. Radebaugh; Daniel P. Sullivan
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 888

For undergraduate and graduate International Business courses. An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.