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ISBN-10 0132681579ISBN-13 9780132681575
ISBN-10 0132719150ISBN-13 9780132719155
Author(s): Warren J. Keegan; Mark C. Green
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 592

For undergraduate and graduate global marketing courses.

The excitement, challenges, and controversies of global marketing.

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.