eTextbook
Global Marketing, Seventh Edition
ISBN-13: 978-0-13-271915-5 See more
Author(s): Warren J. Keegan; Mark C. Green
Price Information
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Regular price:$227.80
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eTextbook Digital Rental:180 days
Additional product details
eText:
ISBN-10 0-13-268157-9, ISBN-13 978-0-13-268157-5
Print:
ISBN-10 0-13-271915-0, ISBN-13 978-0-13-271915-5
Author(s): Warren J. Keegan; Mark C. Green
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 592
Description
For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
