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Additional product details

eText: 
ISBN-13 9780132720984ISBN-10 0132720981
Print: 
ISBN-10 0132669153ISBN-13 9780132669153
Author(s): Glen M. Broom; Bey-Ling Sha
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 456
Description

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

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