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ISBN-13 9780132721400ISBN-10 0132721406
ISBN-10 0132720825ISBN-13 9780132720823
Author(s): Barry Berman; Joel R. Evans
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 624

For undergraduate and graduate retail management courses The text that helps students thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.