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ISBN-13 9780132849340ISBN-10 0132849348
ISBN-10 0132849259ISBN-13 9780132849258
Author(s): Robert Follett
Publisher: FT Press
Copyright year: © 2012 Pages: 192

In this classic book, long-time CEO Robert Follett shows you exactly how to "keep score" in business by reading and interpreting company financials. Step by step, Follett helps you capture crucial insights buried in balance sheets, income statements, and other key financial reports. Follett shows how to apply core tools for analyzing financial reports and investment opportunities, and demystifies key accounting terms every manager and investor needs to know.

This book won't turn you into an accountant, but it will enable you to work confidently with accountants, auditors, financial analysts, budget directors, controllers, treasurers, bankers, and brokers–and make more informed business decisions every single day. Thoroughly updated for current financial practices, How to Keep Score in Business, Second Edition covers all this, and much more:  

  • Discovering a company's true financial position through its balance sheet.

  • Identifying valuable information that isn't shown on the balance sheet.

  • Recognizing what income statements show–and what they hide.

  • Using ROI tools to evaluate performance or analyze potential investments.

  • Building cash flow budgets for effective planning.

  • Using common analysis ratios—and recognizing their limitations.