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ISBN-13 9780132930086ISBN-10 0132930080
ISBN-10 0137064861ISBN-13 9780137064861
Author(s): Satish Nambisan; Mohanbir Sawhney
Publisher: Pearson Prentice Hall
Copyright year: © 2008 Pages: 304

All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion and  offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.