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ISBN-10 013304341XISBN-13 9780133043419
ISBN-10 0133063003ISBN-13 9780133063004
Author(s): John J. Wild; Kenneth L. Wild
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 480

For introductory International Business courses with the need for a brief, accessible text. A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive — yet succinct — framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students. The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.