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Additional product details

eText: 
ISBN-13 9780133043419ISBN-10 013304341X
Print: 
ISBN-10 0-13-306300-3ISBN-13 978-0-13-306300-4
Author(s): John J. Wild; Kenneth L. Wild
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 480
Description

For introductory International Business courses with the need for a brief, accessible text. A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive — yet succinct — framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students. The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.

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