Back to skip links

Additional product details

ISBN-13 9780133074680ISBN-10 0133074684
ISBN-10 0133074676ISBN-13 9780133074673
Author(s): Alvin C. Burns; Ronald F. Bush
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 496

For undergraduate marketing research courses. The “nuts and bolts” of marketing research. Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.