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ISBN-10 0133092372ISBN-13 9780133092370
ISBN-10 0133090396ISBN-13 9780133090390
Author(s): Stephen R. Covey; Larry H. Freeman; Breck England
Publisher: Pearson FT Press
Copyright year: © 2012 Pages: 448

Style Guide: For Business and Technical Communicationcan help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition's many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to:

  • Overcome "writer's block" and efficiently create documents from start to finish

  • Get powerful results from every email

  • Add distinctiveness and power to any online presence

  • Quickly discover and prioritize information, whether they're planning presentations, leading meetings, or managing projects

  • Design visuals that communicate messages instantly and intuitively

  • Use charts, color, illustrations, maps, photos, and tables to supercharge any presentation

  • Write far more effective proposals, letters, memos, reports, and resumes

  • Improve all forms of documentation, from business procedures to highly technical content