Back to skip links

Additional product details

eText: 
ISBN-10 0133113361ISBN-13 9780133113365
Print: 
ISBN-10 0133126242ISBN-13 9780133126242
Author(s): Kenneth E. Clow; Donald Baack
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 480
Description

For undergraduate Advertising and Integrated Marketing Communication courses.

Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.