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ISBN-10 0133138984ISBN-13 9780133138986
ISBN-10 0133113531ISBN-13 9780133113532
Author(s): Roy A. Cook; Cathy H. C. Hsu; Joseph J. Marqua
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 408

For Introductory Hospitality or Tourism courses.  

Tourism: The Business of Hospitality and Travel, 2e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.