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ISBN-13 9780133147261ISBN-10 0133147266
ISBN-10 0-13-308614-3ISBN-13 978-0-13-308614-0
Author(s): Milton T. Astroff; James R. Abbey
Publisher: Educational Institute
Copyright year: © 2011 Pages: 500

This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.