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ISBN-13 9780133157956ISBN-10 0133157954
ISBN-10 0133157881ISBN-13 9780133157888
Author(s): Jerry Weissman
Publisher: Pearson FT Press
Copyright year: © 2014 Pages: 224

You're standing in front of an audience and you've just been asked the question you'd been dreading – or, worse, you've been blindsided with a brutal question you never expected. What to do? Jerry Weissman has made a career of preparing executives for that moment. He's coached nearly 500 executives on their IPO roadshows, the most critical presentations of their lives. Weissman’s In the Line of Fire has established itself as the world’s definitive guide to answering brutally tough questions in public – and now, he’s completely updated this classic with new examples, case studies, and even more great advice.

Using compelling, up-to-the-minute examples from Wall Street, Washington, D.C., and beyond, Weissman teaches how to respond with perfect assurance, no matter what. You’ll discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and can ruin your credibility. Weissman shows you how to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself.

Whether you're an executive, politician, fundraiser, interviewee, teacher, student – or even a family member at Thanksgiving dinner – you're judged on how you handle these moments. Get this book: handle them brilliantly.