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ISBN-10 013335380XISBN-13 9780133353808
ISBN-10 0133353745ISBN-13 9780133353747
Author(s): Dwight McNeill
Publisher: FT Press
Copyright year: © 2013 Pages: 300

Healthcare has remained far “behind the curve” in taking advantage of its opportunities to use information to improve clinical and business outcomes. In A Framework for Applying Analytics in Healthcare, healthcare analytics innovator Dwight McNeill shows healthcare analysts, managers, and operations professionals how to harvest, adapt, and utilize the best analytics techniques from industries ranging from retail and banking to politics.

McNeill describes each method in depth, presenting numerous case studies that show how these approaches have been deployed, and the results that have been achieved. Most important, he demonstrates how these methods can be successfully applied to healthcare challenges including inefficiencies, poor population health outcomes, affordability, disparities, access to insurance, lack of customer centricity, and slow assimilation of information technology. Examples include:

  • Leveraging retail customer analytics techniques such as predictive analytics, micro-segmentation, and lifetime value metrics

  • Using lessons from financial services to streamline core information management systems, achieve significant cost take-out, and make information more actionable across the organization

  • Master segmentation, messaging, social media, and ongoing citizen input/advocacy as learned by pioneers in the art and science of modern politics