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Additional product details

eText: 
ISBN-10 0133357104ISBN-13 9780133357103
Print: 
ISBN-10 0-13-335708-2ISBN-13 978-0-13-335708-0
Author(s): Robert W. Palmatier; Louis W. Stern; Adel I. El-Ansary; Erin Anderson
Publisher: Prentice Hall
Copyright year: © 2015 Pages: 496
Description

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channels  shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  •  Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.

  • Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.

  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

  • Three Ways to Study
    with eTextbooks!

    • Read online from your computer or mobile device.
    • Read offline on select browsers and devices when the internet won't be available.
    • Print pages to fit your needs.

    CourseSmart eTextbooks let you study the best way – your way.