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Additional product details

eText: 
ISBN-13 9780133432633ISBN-10 0133432637
Print: 
ISBN-10 0321928636ISBN-13 9780321928634
Author(s): Adobe Creative Team
Publisher: Adobe Press
Copyright year: © 2012 Pages: 368
Description

Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.

After reading this book, marketing students will understand:

·       The basics of content management in CQ

·       How to integrate CQ with other Adobe Marketing Cloud products

·       How to manage content that is targeted to specific audiences

·       The fundamental concepts that will help to create a smooth implementation

Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.

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