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Additional product details

eText: 
ISBN-13 9780133444865ISBN-10 0133444864
Print: 
ISBN-10 0-13-344479-1ISBN-13 978-0-13-344479-7
Author(s): Fred R. David; Forest R. David
Publisher: Prentice Hall
Copyright year: © 2015 Pages: 696
Description

For undergraduate and graduate courses in strategy.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

  • Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab.

  • Guide Student’s Learning: Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts.

  • Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis.  

  • Three Ways to Study
    with eTextbooks!

    • Read online from your computer or mobile device.
    • Read offline on select browsers and devices when the internet won't be available.
    • Print pages to fit your needs.

    CourseSmart eTextbooks let you study the best way – your way.