Back to skip links

Purchase eTextbooks at the new VitalSource web site. Product options and pricing may differ. Shop Now

Additional product details

ISBN-10 0133476049ISBN-13 9780133476040
ISBN-10 0789748657ISBN-13 9780789748652
Author(s): Stephanie Diamond
Publisher: Que
Copyright year: © 2013 Pages: 368

Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!

Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how.

  • Think visually to solve marketing challenges text can’t handle

  • Utilize visual maps to craft sharper messages and strategies

  • Guide prospects on a visual journey they simply must follow

  • Make abstract ideas intensely real and tangible

  • Visually boost the effectiveness of emails, landing pages, and case studies

  • Leverage new presentation tools that go way beyond PowerPoint

  • Clear away obstacles to action with infographics, checklists, and worksheets

  • Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+

  • Create outstanding low-cost video for marketing and tutorials

  • Optimize your visuals for tablets and smartphones

  • Quickly improve social media performance with intuitive new visual tools